Public Relations

Players need to conduct themselves in a way that is respectable. After all, these athletes are role models to many young people around the world. To stay in the good side of the public eye, players should be aware of how they maintain their image with the team, coaches and the rest of public.

Tools Players can use:

News – How writers, reporters, competitors perceive you and your personality will be in the news. People everywhere see or hear the news, and believe what they are told.

Speeches – When making an announcement, write a speech with a lot of thought. You want to sound articulate, and dress professionally. Talk about positive things, and don’t forget to say thank you.

Mobile Marketing – This is the way you promote yourself as an athlete. Going from city to city giving a demonstration, holding a camp, displaying a new product, or trying out for a new team. All of these things need to be done with respect and class.

Special Events – Make an appearance on a talk show, attend another sports event, go to award shows, or unveil a new product. These events can be used as good public relations if you conduct yourself in the right manner.

Public Service Activities – These are things like donating to a charity, cancer research, visiting a hospital, helping kids read, and other public serving activities. If a player does this regularly, he will be seen in a different way than a player who does it rarely or not at all.

As I said, Athletes are role models. So if they want to act like one, they must practice good public relations and stay out of trouble as much as possible.